Who We Are

A young, local man with curly brown hair and a goatee, smiling, wearing a dark suit and white shirt, outdoors with blurred trees in the background.

Born in Bristol, Built for Real Estate

My name is Rich Santana, and for me, real estate isn’t just a career—it’s a family legacy. I was born and raised right here in Bristol, and I spent my childhood watching my parents transform distressed houses into beautiful homes across Connecticut. You could say that "talking shop" was part of our daily routine.

I took that lifelong passion and turned it into a professional foundation, graduating from the University of Connecticut with a Bachelor’s Degree in Real Estate. Today, as a licensed broker with five years of experience in the field, I bring a level of academic and professional rigor to the table that you won't find with typical "cash buyers."

Why I Do This Differently

I currently live in Southington with my fiancée, Paola, and our three cats—Smudge, Mouse, and Tarzie. Being a local resident and a small business owner, I care deeply about the integrity of our Connecticut neighborhoods.

I realized early on that homeowners often feel stuck between two extremes: listing their home on the market (which can be slow and stressful) or selling to a faceless investment company (which can feel predatory).

I created my business to be the "Hybrid" solution. Because I am a licensed broker, I’m held to a higher ethical standard. My goal isn't just to buy a house; it’s to provide the right strategy—whether that’s a fast, fair cash offer for my own portfolio or a traditional listing to get you top market dollar.


My Approach

Selling a home is a major milestone, and you deserve a partner who values your trust more than the transaction. My approach combines ten years of local experience with a commitment to putting you in the driver’s seat.

Whether you need the speed of a cash sale or want to maximize your equity through a professional market listing, I provide the data, the resources, and the local support to make it happen.

Simple ideas

You deserve a partner who values your trust more than a transaction. Whether you need a direct cash offer for speed or a professional listing to maximize your equity, I provide the local data and support to make it happen. You pick the path; I handle the details.

Lasting impact

Like Cedar, our deals are built on durability, integrity, and deep roots in the Connecticut community.